Index: C:/Program Files/eclipse-3.3/workspace/maven-changes-plugin-2.0/src/main/java/org/apache/maven/plugin/announcement/AnnouncementMailMojo.java
===================================================================
--- C:/Program Files/eclipse-3.3/workspace/maven-changes-plugin-2.0/src/main/java/org/apache/maven/plugin/announcement/AnnouncementMailMojo.java	(revision 650112)
+++ C:/Program Files/eclipse-3.3/workspace/maven-changes-plugin-2.0/src/main/java/org/apache/maven/plugin/announcement/AnnouncementMailMojo.java	(working copy)
@@ -25,6 +25,7 @@
 import org.apache.maven.plugin.announcement.mailsender.ProjectJavamailMailSender;
 import org.apache.maven.project.MavenProject;
 import org.codehaus.plexus.logging.console.ConsoleLogger;
+import org.codehaus.plexus.mailsender.MailMessage;
 import org.codehaus.plexus.mailsender.MailSenderException;
 import org.codehaus.plexus.util.IOUtil;
 
@@ -153,6 +154,18 @@
      */
     private String template;
 
+    /**
+     * Output mode for template passed to  javamail
+     * <p>
+     * <b>Note:</b> the faut value is plain test. to get HTML output enter text/html.
+     * </p>
+     *
+     * @parameter default-value="text/plain"
+     * @required
+     */
+    private String templateOutputMode;
+
+
     private ProjectJavamailMailSender mailer = new ProjectJavamailMailSender();
 
     public void execute()
@@ -223,8 +236,15 @@
             {
                 email = it.next().toString();
                 getLog().info( "Sending mail to " + email + "..." );
-                mailer.send( getSubject(), IOUtil.toString( readAnnouncement( templateFile ) ), email, "", fromAddress,
-                             fromName );
+                final MailMessage mailMsg = new MailMessage();
+                mailMsg.setSubject(getSubject());
+                mailMsg.setContent(IOUtil.toString( readAnnouncement( templateFile )));
+                mailMsg.setContentType(this.templateOutputMode);
+                mailMsg.setFrom(email, "");
+                mailMsg.addTo(fromAddress, fromName );
+                mailer.send(mailMsg);
+//                mailer.send( getSubject(), IOUtil.toString( readAnnouncement( templateFile ) ), email, "", fromAddress,
+//                             fromName );
                 getLog().info( "Sent..." );
             }
         }